Runway and model photos from the Luli Fama collection at the Mercedes Benz Fashion Week Swim by Fashion Photographer James Santiago.
Born in Cuba, and raised in Miami, Florida, Lourdes “Luli” Hanimian has always had a strong desire to become an innovator in the fashion industry. Growing up with the beaches of Miami at her doorstep, it is not surprising that Luli developed a keen interest in swimwear. Luli and her brother-in-law Augusto Hanimian are the creative forces behind Luli Fama Swimwear. They met in 1990 while both working for Augusto’s aunt, a noted swimsuit designer. Together the two gained practical experience in the fashion and swimwear markets. In 1993, they launched their first company, debuting with Cover Style, a junior swim line.
In 2003, Luli Fama Swimwear was born. With its first collection debut, Luli Fama became known for its universally flattering fit and immaculate designers. Luli Fama incorporates an eclectic mix of vibrant hues and bold prints resulting in a unique look that is at once sophisticated and festive. Artfully placed embellishments, such as faceted glass beads and gold hardware in the form of seashells and starfish create a perfect balance on streamlined silhouettes. The assortment of exclusive pieces, including monokinis, bikinis, cover-ups and dresses, are made from light fabrics and enhanced with exceptional details tailored to accentuate a woman’s figure. Every collection reflects a new thought process and design concept. Luli and Augusto are inspired by a variety of factors, including Luli’s Cuban descent and Miami upbringing.