Mercedes-Benz Fashion Week Swim
IMG, which was purchased by entertainment talent agency William Morris Endeavor in 2013, first brought its runway event to South Beach in 2004. By offering a platform for swim wear designers to debut their resort collections at private, invite-only shows, the ongoing partnership between IMG and Mercedes-Benz Fashion Week has turned Miami into a hub for both emerging and established labels. The runway lineup of this portfolio set includes designers such as Beach Bunny, Dolores Cortés, Frankie’s Bikinis, Luli Fama, Maaji, MIKOH, We Are Handsome, Suboo, 6 Shore Road, Mara Hoffman, Wildfox Swim, and more.
That was the Mercedes-Benz Fashion Week Swim 2015. And when that first pair of perfectly tanned legs walked their way down the runway in the Raleigh Hotel’s backyard, it marked 10 years of celebrating the nylon, spandex and polyester creations paraded along the world’s beaches.